The Grass is not always greener on the other side

Investors looking to invest in a product are often swayed by promises and claims that their investment will be used effectively and contribute towards a better environment. Unfortunately, many companies are making unsubstantiated claims about their products or their environmental awareness.

Greenwashing is a term that is used to highlight how companies often mislead or give false information about their products to present an eco-friendly image. The word itself derives from the term whitewashing, a word used to cover up a wrongdoing or error.

We have all bought items wrapped in plastic with the word recyclable on the bag. This is a vague description as we do not know if it describes the contents, the bag, or just a small part of the product. Words like eco-friendly and sustainable are often used as a distraction to avoid clarity and green branding or packaging is just green! How can we be sure that the investments we make are doing something for the future of our planet?

It pays to do some research on companies and their environmental goals. Several certificates are officially used to prove that a company is doing its bit for the planet. Try searching for ‘sustainability certificates’ and a few familiar logos can be found.

No company can be 100% eco-friendly, but if we all put in a little more effort, it will be possible to make a big difference for future generations.

Investing in solar energy is a positive step towards a greener future. Making the most of our natural resources for energy production is the only environmentally friendly way of moving forward.